2020 9

Transformation of Value and Motivation Portrait and Model of Economic Behavior of Generation Z and Risks for Socio-Economic Systems

V.V. Kompaniets,
Doctor of Economic Sciences, professor.
ORCID https://orcid.org/0000-0003-2289-5477
e-mail: victorya.kom.ek@gmail.com,
Kharkiv Humanitarian University “People’s Ukrainian Academy”

Citation Format
Kompaniets V.V. Transformation of Value and Motivation Portrait and Model of Economic Behavior of Generation Z and Risks for Socio-Economic Systems. Management of Economy: Theory and Practice. Chumachenko’s Annalscollection of scientific papers / Institute of Industrial Economics of the NAS of Ukraine. Kyiv, 2020. P. 152-169. DOI: https://doi.org/10.37405/2221-1187.2020.152-169


The state and development of socio-economic systems of different levels is influenced by the value-motivational portrait of the population. It is formed under the influence of various factors. External factors (culture, education, politics, etc.) form the special features of different generations, influencing the specifics of their behavioral models. Now a generational change is taking place in society once again. The largest group in the world is the so-called “digital generation”, which differs in many ways from previous generations. The publication highlights and systematizes the main characteristics of the new generation (value, socio-behavioral, cognitive). Also, differences were revealed in their value attitude towards violation of the norms of law and morality in the economy, and their attitude towards work (according to the criteria of social responsibility and balance between work and personal time) in comparison with older generations. Based on this, assumptions were made about what models of behavior in the socio-economic space can be expected from representatives of the digital generation. And also, what risks and threats to socio-economic systems of different levels may arise in connection with this. It was found that the younger generation is more prone to violating the norms of morality and law in socio-economic relations, less motivated in work towards social responsibility, service, and is focused on material gain, respect for their own interests and comfort. The change in the portrait of the new generation is not a random phenomenon, but a function of the degradation of culture, upbringing, education. It is also influenced by the increasing lifetime in the digital space. The models of economic behavior of the new generation will be very different from the previously existing ones, which can bring significant risks to the socio-economic development of national states, individual industries and enterprises. Systemic changes are necessary: in the state national doctrine; in the social and economic policy of the state; in the models and system of education, with the aim of forming and developing each person as a person and a professional.

value-motivational portrait, digital generation, behavior patterns, socio-economic systems, risks, attitude, towards violation of moral and legal norms in the economy, Orthodox civilization, Western civilization.


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