2020 20

“E-business”, “E-commerce” and “E-trading”: Differences and Features

Yu.O. Shkrygun
graduate student
ORCID https://orcid.org/0000-0002-7623-8213
е-mail: shkrigun.y@gmail.com,
Institute of Industrial Economics of the NAS of Ukraine, Kyiv

Citation Format
Shkrygun Yu.O. “E-business”, “E-commerce” and “E-trading”: Differences and Features. Management of Economy: Theory and Practice. Chumachenko’s Annalscollection of scientific papers / Institute of Industrial Economics of the NAS of Ukraine. Kyiv, 2020. P. 312-325. DOI: https://doi.org/10.37405/2221-1187.2020.312-325


At the present stage of the rapid formation of the information space, the problems of e-business development are actualized. The purpose of the article is to clarify the essence and content of the concepts of “e-business”, “e-commerce”, “e-trading” and components and formulate the author’s approach to defining these categories. To achieve this goal, the methods of analysis and synthesis, comparison, structural and logical generalization, classification were used.
The article found that most researchers identify e-commerce with concepts such as e-business, internet business, IT business, e-marketing, e-trading, digital marketing, internet marketing, web-trading, web-commerce, e-retail, virtual trading, distance trading, electronic trading.
Scientific approaches to the formulation of the term “e-commerce” are conventionally systematized according to classification areas in the context, as part of e-business, type of business, economic, commercial activity and as a system of electronic interaction of economic entities.
On the basis of a theoretical generalization of existing scientific developments on the conceptual apparatus, the author’s interpretation of the term “e-business” and, in particular, the terms “e-commerce”, “e-trading”, as hierarchical components of e-business in the context of the use of digital technologies and information systems in response to modern realities of the global economy and consumer behavior.

e-business, e-commerce, e-commerce, terminological apparatus, essence, content, conceptual approach, systematization, priority areas, information space, digital technologies, information systems, cyber security.


  1. Oberlo. 10 ecommerce trends that you need to know in 2021 [Infographic]. Maryam Mohsin. (03.04.2021). Retrieved from https://www.oberlo.com/blog/ecommerce-trends.
  2. Dzwigol, H. (2019). Research Methods and Techniques in New Management Trends: Research Results. Virtual Economics, Vol. 2(1), рр. 31-48. doi: https://doi.org/10.34021/ve.2019.02.01(2).
  3. Dzwigol, H., Shcherbak, S., Semikina, M., Vinichenko, O., Vasiuta, V. (2019). Formation of Strategic Change Management System at an Enterprise. Academy of Strategic Management Journal, Vol. 18(SI1), рр. 1-8.
  4. Dzwigol, H., Aleinikova, O., Umanska, Y., Shmygol, N., Pushak, Y. (2019). An Entrepreneurship Model for Assessing the Investment Attractiveness of Regions. Journal of Entrepreneurship Education, Vol. 22(1S), рр. 1-7.
  5. Dzwigol, H. (2020). Innovation in Marketing Research: Quantitative and Qualitative Analysis. Marketing and Management of Innovations, 1, рр. 128-135. doi: http://doi.org/10.21272/mmi.2020.1-10.
  6. Dzwigol, H. (2020). Methodological and Empirical Platform of Triangulation in Strategic Management. Academy of Strategic Management Journal, Vol. 19(4), рр. 1-8.
  7. Dźwigoł, H. (2020). Interim Management as a New Approach to the Company Management. Review of Business and Economics Studies, Vol. 8(1), рр. 20-26. doi: https://doi.org/10.26794/2308-944X-2020-8-1-20-26.
  8. Dzwigol, H., Dzwigol-Barosz, M. (2020). Sustainable Development of the Company on the Basis of Expert Assessment of the Investment Strategy. Academy of Strategic Management Journal, Vol. 19(5), рр. 1-7.
  9. Dzwigol, H., Dźwigoł–Barosz, M., Kwilinski, A. (2020). Formation of Global Competitive Enterprise Environment Based on Industry 4.0 Concept. International Journal of Entrepreneurship, Vol. 24(1), рр. 1-5.
  10. Dzwigol, H., Dzwigol-Barosz, M., Miskiewicz, R., Kwilinski, A. (2020). Manager Competency Assessment Model in the Conditions of Industry 4.0. Entrepreneurship and Sustainability Issues, Vol. 7, No. 4, рр. 2630-2644. doi: https://doi.org/10.9770/jesi.2020.7.4(5).
  11. Dzwigol, H., Dźwigoł-Barosz, M. (2018). Scientific Research Methodology in Management Sciences. Financial and Credit Activity: Problems of Theory and Practice, Vol. 2(25), рр. 424-437. doi: https://doi.org/10.18371/fcaptp.v2i25.136508.
  12. Poliakh, V. M., Kryvosheieva, N. M., Klochko, V. M., Sharapova, O. M., Chuiko, N. V. (2017). Elektronna komertsiia: teoretyko-pravovi zasady ta suchasnyi stan v Ukraini [E-commerce: theoretical and legal principles and current state in Ukraine]. ScienceRise, 5(34), рр. 11-17. doi: https://doi.org/10.15587/2313-8416.2017.101077 [in Ukrainian].
  13. Hranat, L. V. (2017). Brendynh pidpryiemstv internet-torhivli: tendentsii ta peredumovy rozvytku [Branding of Internet trade enterprises: tendencies and preconditions of development]. Internauka. Ser. Ekonomichni nauky – Interscience. Ser. Economic sciences, 7, рр. 65-70. Retrieved from http://nbuv.gov.ua/UJRN/mnjie_2017_7_11 [in Ukrainian].
  14. Kuklinova, T. V. (2018). Suchasni tendentsii Internet-torhivli v Ukraini [Modern tendencies of Internet trade in Ukraine]. Visnyk sotsialno-ekonomichnykh doslidzhen – Bulletin of socio-economic research, 1, рр. 95-102. Retrieved from http://nbuv.gov.ua/UJRN/Vsed_2018_1_12 [in Ukrainian].
  15. Yevtushenko, D. D. (2014). Elektronnyi biznes, elektronna komertsiia, Internet-torhivlia: sutnist ta vzaiemozviazok poniat [Electronic business, e-commerce, Internet commerce: essence and interrelation of concepts]. Biznes Inform – Business Inform, 8, рр. 184-188 [in Ukrainian].
  16. Pilevych, D. S. (2019). Teoretychne pidgruntia rozvytku elektronnoho biznesu [Theoretical basis of e-business development]. Biznes Inform – Business Inform, 5, рр. 67-72. doi: https://doi.org/10.32983/2222-4459-2019-5-67-72 [in Ukrainian].
  17. Fedyshyn, I. B. (2016). Elektronnyi biznes ta elektronna komertsiia (opornyi konspekt lektsii dlia studentiv napriamku «Menedzhment» usikh form navchannia) [E-business and e-commerce (reference syllabus of lectures for students of “Management” of all forms of education)]. Ternopil, Ivan Pulyuy TNTU [in Ukrainian].
  18. Summer, A., Dunkan, Gr. (1999). E-Commerce. New York, NYH Publishing. 263 p.
  19. Yurasov, A. V. (2003). Elektronnaya kommertsiya [Electronic commerce]. Moscow, Delo [in Russian].
  20. Neskorodzhena, L. L. (2017). Do pytannia vyznachennia poniat “elektronnyi biznes”, “elektronna komertsiia”, “elektronna torhivlia” [On the question of defining the concepts of “e-business”, “e-commerce”, “e-commerce”]. Naukovi zapysky Instytutu zakonodavstva Verkhovnoi Rady Ukrainy – Scientific notes of the Institute of Legislation of the Verkhovna Rada of Ukraine, 5, рр. 17-21. Retrieved from http://nbuv.gov.ua/UJRN/Nzizvru_2017_5_5 [in Ukrainian].
  21. Khubayev, G. N. (2005). Marketing informatsionnykh produktov i uslug [Marketing of information products and services]. Rostov-on-Don, RSEU “RINH” [in Russian].
  22. Chaffey, D. (2009). E-business and E-commerce Management. Strategy, Implementation and Practice. New Jersey, Prentice Hall. 800 p.
  23. Tsarov, R. Yu. (2010). Elektronna komertsiia [E-commerce]. Odessa, ONAZ [in Ukrainian].
  24. Antokhonova, I., Polukhina, O. (2010). Pro vykorystannia informatsiinykh tekhnolohii i yikh vplyv na rozvytok ekonomiky [On the use of information technologies and their impact on economic development]. Pytannia statystyky – Questions of statistics, 5, рр. С. 61-67 [in Ukrainian].
  25. Yudin, O. M., Makarova, M. V., Lavreniuk, R. M. (2011). Systemy elektronnoi komertsii: stvorennia, prosunennia i rozvytok [E-commerce systems: creation, promotion and development]. Poltava, RVV PUET [in Ukrainian].
  26. Tardaskina, T. M., Strelchuk, Ye. M., Tereshko, Yu. V. (2011). Elektronna komertsiia [E-commerce]. Odesa, ONAZ [in Ukrainian].
  27. Lehenchuk, S. F., Skakun, A. S. (2011). Sutnist elektronnoi komertsii: oblikovyi vymir [The essence of e-commerce: accounting]. Visnyk ZhDTU. Ser.: Ekonomichni nauky – Bulletin of ZhSTU. Ser.: Economic Sciences, 4(58), рр. 59-65 [in Ukrainian].
  28. Serskykh, N. S. (2014). Elektronna komertsiia yak marketynhova stratehiia dlia pidpryiemstv ahrarnoi sfery [E-commerce as a marketing strategy for agricultural enterprises]. Zbirnyk naukovykh prats Tavriiskoho derzhavnoho ahrotekhnolohichnoho universytetu. Ekonomichni nauky – Collection of scientific works of Tavriya State Agrotechnological University. Economic sciences, 4(28), рр. 156-160 [in Ukrainian].
  29. Savytska, N. L. (2014). Draivery ta bariery rozvytku onlain-ryteilu: teoretyko-metodychnyi aspekt [Drivers and barriers to online retail development: theoretical and methodological aspect]. Biznes Inform – Business Inform, 10, рр. 236-241 [in Ukrainian].
  30. Odarchenko, A. M., Spodar, K. V. (2015). Osoblyvosti elektronnoi komertsii ta perspektyvy yii rozvytku v Ukraini [Features of e-commerce and prospects of its development in Ukraine]. Biznes Inform – Business Inform, 1, рр. 342-346 [in Ukrainian].
  31. Harmider, L. D., Orlova, A. V. (2015). Osoblyvosti rozvytku vitchyznianoi elektronnoi komertsii [Features of development of domestic e-commerce]. Yevropeiskyi vektor ekonomichnoho rozvytku – European vector of economic development, 1(18), рр. 58-65 [in Ukrainian].
  32. Malitska, H. H., Melnyk, O. I. (2018). Osoblyvosti elektronnoi komertsii ta stan yii rozvytku v suchasnykh ekonomichnykh umovakh Ukrainy [Features of e-commerce and the state of its development in modern economic conditions of Ukraine]. Efektyvna ekonomika – Efficient economy, 12. https://doi.org/10.32702/2307-2105-2018.12.74 [in Ukrainian].
  33. Pilevych, D. S. (2019). Zastosuvannia systemnoho pidkhodu do rozghliadu sutnosti elektronnoi komertsii [Application of a systematic approach to the consideration of the essence of e-commerce]. Biznes Inform – Business Inform, 2, рр. 109-114. doi: https://doi.org/10.32983/2222-4459-2019-2-109-114 [in Ukrainian].
  34. Burdiak, O. M. (2018). Kliientooriientovana lohistyka v internet-torhivli. Visnyk Chernivetskoho torhovelno-ekonomichnoho instytutu [Customer-oriented logistics in e-commerce. Bulletin of the Chernivtsi Trade and Economic Institute]. Ekonomichni nauky – Economic sciences, Issue 1-2, рр. 222-228. Retrieved from http://nbuv.gov.ua/UJRN/Vchtei_2018_1-2_34 [in Ukrainian].
  35. Tryfonova, O., Trushkina, N. (2019). Application of information technologies in logistic activities of enterprises. Conceptual aspects management of competitiveness the economic entities: collective monograph, Vol. 1, рр. 161-172. Przeworsk, WSSG.
  36. Kwilinski, A., Trushkina, N. (2019). Development of digital marketing in conditions of transformational change. Research and Innovations: collection of scientific articles. (рр. 170-173). New York, Yonona Publishing.
  37. Tryfonova, O., Trushkina, N. (2019). E-commerce as an effective form of organization of logistics activities of enterprises. Modern Technologies in Economy and Management: collective scientific monograph. (рр. 397-406). Opole, Publishing House WSZiA w Opole.
  38. Kwilinski, A., Trushkina, N. (2019). Features of digital marketing in the context of informational economy. Modern innovative and information technologies in the development of society: monograph. (рр. 158-165). Katowice, Wydawnictwo Wyzszej Szkoly Technicznej w Katowicach.
  39. Misiukevych, V. I., Trushkina, N. V., Shkryhun, Yu. O. (2020). Elektronna komertsiia u hlobalnomu tsyfrovomu prostori: novi vyklyky ta napriamy [Electronic commerce in the global digital space: new challenges and directions]. Formuvannia systemy vnutrishnoi torhivli Ukrainy: teoriia, praktyka, innovatsii – The formation of the system of internal trade of Ukraine: theory, practice, innovation. (рр. 150-162). Poltava, PUET [in Ukrainian].
  40. Trushkina, N., Bezpartochnyi, M., Shkrygun, Yu. (2020). E-commerce in the conditions of digitalization of business processes. Strategies, models and technologies of economic systems management in the context of international economic integration: scientific monograph. (рр. 245-256). 2nd ed. Riga, Institute of Economics of the Latvian Academy of Sciences.
  41. Trushkina, N., Bezpartochna, O., Shkrygun, Yu. (2020). Priority directions for development of digital marketing in the conditions of globalization. Pandemic Economic Crisis: Changes and New Challenges to Society: scientific monograph. (рр. 227-238). Sofia, VUZF Publishing House “St. Grigorii Bogoslov”.
  42. Trushkina, N. V., Serhieieva, O. R., Shkryhun, Yu. O. (2020). Kontseptualni pidkhody do vyzna-chennia poniattia «elektronna komertsiia» [Conceptual approaches to the definition of “e-commerce”]. Problemy ekonomiky – Problems of the economy, 4, рр. 231-240. doi: https://doi.org/10.32983/2222-0712-2020-4-231-240 [in Ukrainian].

Full Text .pdf