2019 18

Technology for modeling the mechanism of reflective control of herd behavior of consumers in the sales markets

Shumilo Yana M.
ORCID https://orcid.org/0000-0001-7726-4037

Institute of Industrial Economics of the NAS of Ukraine, Kyiv

Citation Format
Shumilo Ya.N. Technology for modeling the mechanism of reflective control of herd behavior of consumers in the sales markets. Management of Economy: Theory and Practice. Chumachenko’s Annalscollection of scientific papers / Institute of Industrial Economics of the NAS of Ukraine. Kyiv, 2019. P. 237-248. DOI: https://doi.org/10.37405/2221-1187.2019.237-248

Language
Russian

Resume
The problem of controlling the herd behavior of consumers in the product sales markets has been identified. A general outline of the mechanism for reflective management of the decision-making process on the purchase of goods and the manifestation of herd behavior by consumers in the sales markets was presented. The stages of the technology for constructing a model of the mechanism of reflective control of herd behavior of consumers in the sales market have been described and formalized. The possibility of using the model as a tool for forecasting and increasing demand for a particular product or group of products has been determined. Promising areas of research have been identified.

Keywords
herd behavior, consumer, reflexive control, product sales market, decision making.

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